星巴克的發源地與總部位於美國華盛頓州的西雅圖,最初其實星巴克只專賣咖啡豆,但在近年快速展店後,已儼然成為全球最大的連鎖咖啡店。到底星巴克成功的秘密是什麼呢?讓我們一起看下去吧!
What's the secret of their amazing success? Actually, both the history and concept of Starbucks are very simple. It started in the 1970s as a small chain in Seattle, Washington, a crowded market with heavy competition. The owner, Howard Schultz, was looking for a way to make his shops unique. So he took a trip to Italy, where he studied the style and culture of Italian coffee shops.
【單字】
• concept (n.) 概念:an idea
• unique (adj.) 獨特的:special and different from others
【翻譯】
到底星巴克如此成功的祕訣是什麼呢?其實不論是發展歷程或經營概念都很簡單。星巴克起家於1970 年代華盛頓州西雅圖市的小型連鎖店,當地市場十分飽和,競爭非常激烈。老闆霍華.休茲為了尋找能讓星巴克別具特色的經營方式,前往義大利探訪,觀察學習義大利風格獨具的咖啡館文化。
本文摘錄自《跟白安竹老師學英文閱讀》
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