| 美國商業雜誌《Fast Company》最新一期調查2016最具創新企業代表。他們的競爭優勢在哪？將面對什麼挑戰？在進入本文之前，請先想想以下單字怎麼說： a) 高規格的帳
b) 障礙
c) 爆紅 Top 10 Taco Bell
Competitive Advantage: This American fast food chain has 1) tapped into mobile apps to improve its service from order to pickup.
Next Challenge: Expanding international locations. 第10名 Taco Bell
競爭力：這家美國墨西哥風味速食連鎖店利用手機app引領另類點餐潮流
下一挑戰：增加全球分店數量 Top 9 Black Lives Matter
Competitive Advantage: Black Lives Matter campaigns for treating African Americans with humanity, having a network across more than 30 chapters worldwide. It's a great force with impact seen at national level.
Next Challenge: State violence. Public lack of understanding of the mission behind the movement. 第9名 Back Lives Matter
競爭力：平權團體「黑人的命也是命」爭取非裔美國人的人權，現已擁有全球超過30個分部的運動人士網絡，是足以影響國家的勢力。
下一挑戰：公眾不理解平權運動的使命，是一種國家暴力。 Top 8 Alphabet
Competitive Advantage: Alphabet's algorithm capability is unrivalled, and it sells the most affordable VR product on the market with Cardboard ($25).
Next Challenge: European antitrust challenges. 第8名 Alphabet
競爭力：Google母集團Alphabet的運算能力幾乎無人能敵，它的虛擬實境裝置”Cardboard”(紙板)是市面上價格最實惠的（25美元）。
下一挑戰：歐洲的反壟斷聲浪。 Top 7 Apple
Competitive Advantage: Apple is influencing consumer technology on a global scale, growing an entertainment business (Apple TV and Apple Music) and breaking into the auto and health care industries.
Next Challenge: Topping its own success. 第7名 Apple
競爭力：影響全球消費科技，除娛樂事業外，也涉足汽車和醫療。
下一挑戰：研發超越既有成就的產品。
Top 6 Amazon
Competitive Advantage: Its Amazon Web Services arm is now a multi-billion-dollar provider of cloud-based services for business customers. Amazon will never stop expanding into new businesses.
Next Challenge: Developing unmanned vehicles to deliver packages.
第6名 Amazon
競爭力：價值數十億美元雲端服務的供應商，且將持續擴展、嘗試不同面向的事業。
下一挑戰：無人機運送服務 Top 5 Netflix
Competitive advantage: Netflix has 2) beefed up its original content like House of Cards. It is investing in a) high-profile films with big names, a) catering to niches with different genres.
Next challenge: Overcoming obstacles in growing global footprint, such as broadband limitations and varying local regulations. 第5名 Netflix
競爭力：增加原創內容如紙牌屋，投資大咖出演的高規格電影，瞄準各種不同愛好的小眾市場。
下一挑戰：擴張全球版圖中，需解決當地頻寬限制和相關規定。
Top 4 Uber
Competitive Advantage: Being ranked the most valuable startup at more than $50 billion in 2015. Locking in deals to monetize the huge, untapped data trove on its users.
Next Challenge: Heavy competition and regulatory b) hurdles.
第4名 Uber
競爭力：身價超過500億的Uber是2015市值最高的新創企業，擅用龐大的第一手使用者資料營利。
下一挑戰：與計程車業者的激烈競爭和法規的阻礙。 Top 3 CVS Health
Competitive Advantage: With nearly 10,000 stores in its network, CVS has launched one-stop health shop, combining pharmacy services, retail, and in-store clinics. Its own Digital Innovation Lab aims at creating smart devices to improve health care.
Next Challenge: Saw a dip in sales in 2015 because it dropped tobacco products and added low-margin generic drugs.
第3名 CVS Health
競爭力：美國近萬家分店的知名藥妝品牌，一店結合藥品、販售、診所看診功能，自家數字化創新實驗室研發醫療智慧產品，賦予衛生保建新面貌。
下一挑戰：停賣菸品和使用低利潤藥品導致2015銷售額下滑。
Top 2 Facebook
Competitive Advantage: Facebook has ballooned to include more than a billion daily active users. It is even venturing into AI and VR.
Next Challenge: High market penetration.
第2名 Facebook
競爭力：有超過10億的活躍用戶，投入人工智能和虛擬實境的技術研發
下一挑戰：Facebook的市場滲透率早已相當高了。 Top 1 BuzzFeed
Competitive Advantage: It has the ability to have posts c) go viral. Now with a massive reader base, it's building its own world-class news organization.
Next Challenge: Continuing to evolve at scale 第1名 BuzzFeed
競爭力：擅長病毒式傳播，擁有廣大讀者群，目標建立世界級新聞團隊
下一挑戰：持續擴大規模。 口語詞彙： 1. tap into sth. 利用（為好的結果）
The company tapped into technology to help grow giant fruits.
那家公司利用科技幫助種植巨型水果 2. beef up sth. /sb. 加強，改進
Banks want beef up their online security to protect them from cyber attacks.
銀行想加強他們的網路安全性以防網路攻擊 3. cater to sth./sb. 迎合；滿足需要
It's difficult to cater to all tastes. 要迎合全部人是很難的 | 
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